Corporate

Teleflex EZ Blocker

Demonstrating the Rüsch® EZ-Blocker® Endobronchial Blocker

Teleflex came to us for a short film to illustrate their Rüsch® EZ-Blocker® Endobronchial Blocker, a one-lung ventilation product that’s specifically designed to provide lung isolation. We recreated the EZ-Blocker® in 3D which allowed us to ‘fly’ the viewer around it, clearly showing its usage without the need for a human patient. We’ve created a number of these 3D product videos now, designed for use by both the Teleflex sales teams and health care professionals alike.

Gallery

The EZ-Blocker® Endobronchial Blocker 3D medical illustration The EZ-Blocker® Endobronchial Blocker
 
Beginning with a PowerPoint storyboard from the client, we constructed the product itself as well as relevant body parts within Cinema 4D, rendered each scene and then edited the piece together with overlay graphics to provide clear information about the product and its features. With product videos such as these we’re often asked for multi-lingual versions and can alter the onscreen text accordingly.

Top Three Requirements

    • Build a photorealistic EZ-Blocker® in 3D.

    • Illustrate the medical procedure for sales teams and HCPS.

    • Explain the key features of the product.

Client Brief

To create a product film for use internally and externally by the sales team, clearly illustrating the medical procedure required to insert the EZ-Blocker® whilst on-screen text outlines its main features. The film should be free of voice over enabling translation further down the line for non-english speaking markets.